Branded AF provides a full line of services to take your startup from
idea to launch including Creative, Product Management,
Development, and Marketing.





Chris Thompson

Chris Thompson

Managing Partner

Chris Thompson is the Managing Partner of Branded AF – a Branding, Design, Development & Marketing startup studio in Saratoga Springs, NY.

Chris graduated from SUNY Plattsburgh with a Bachelors in Management in 2000, and then received a Masters in Management & Entrepreneurship from Rensselaer Polytechnic Institute’s (RPI) Lally School of Management in 2003.

From time-to-time Chris has been the Founder of various ventures including epollarity, WorkOrder.es (which was acquired by NYC property tech startup Bixby in June 2018, which was then acquired by Alfred in July 2019), DashMetrics, various side projects, and most recently Branded AF.

There are many titles people use to describe him (some flattering, some obnoxious, some not fit to reprint) but most agree he could be called a serial entrepreneur, Founder & CEO, Product Manager, Angel Investor, side-project enthusiast, husband to an amazingly understanding and patient wife, Co-founder of two small children, friend to small woodland creatures, and lover of burritos!

Joe Arcuri

Joe Arcuri

Director of Design & Product

Joe Arcuri is Director of Design & Product at Branded AF in Saratoga Springs, NY –a Branding, Design, Development & Marketing startup studio in Saratoga Springs, NY.

After graduating from The Savannah College of Art & Design with a Bachelor of Fine Arts, Joe began his 20+ years’ design career in 1997 as a graphic designer at a boutique design agency in Saratoga Springs, RedSpring Communications.

At RedSpring, Joe designed newsletters, magazines and websites. In 2006, RedSpring was acquired by a larger agency based in Phoenix, Az, soon after Joe was promoted to Art Director, Senior Art Director and then Interactive Media Director, a position that was created due to the increased need for digital designers at the time.

After a 14 year career at McMurry, Joe was hired as the Director of User Experience (UX) at Palio Communications, an agency that specializes in pharmaceutical advertising. After a couple years, Joe was promoted to VP of User Experience, and led a national team of UX designers that worked with national and global pharmaceutical design websites, apps, and trade show experiences. In 2011 Joe was hired as the Director of Design and UX at Overit in Albany, NY.

In the Spring of 2019, Joe partnered with Branded AF to work with local, national and global brands and agencies to build brand experiences where the focus is always on UX.

Joe is also active in the local design and startup community and frequently attends and speaks at local tech events in the area.

This isn’t a marriage proposal or a tattoo. Let’s just chat, see if our styles mesh, and discuss if we might, in fact, be the chocolate to your peanut butter.